Breaking the cycle of poverty and revitalizing the EMMA and Beechwood neighborhoods in Rochester, NY.
The EMMA (East Main, Mustard & Atlantic Avenue) neighborhood is on the south side of East Main Street between Goodman and Culver Roads. Its once-thriving commercial area, the original home of French's Mustard and Beechnut, holds potential for redevelopment and job creation. With a population of approximately 800 residents in 325 households, EMMA is a diverse community of individuals and families who are passionate about the neighborhood they call home.
Beechwood, named for the trees lining the neighborhood's streets, attracts residents from all walks of life who are eager to become part of a strong community. Approximately 7,500 residents in 2,300 households -- ardent advocates for city living -- are neighbors to a wide mix of commercial and retail activity. Beechwood is home to the John James Audubon School #33, the Ryan Recreation Center and Sully Library,